Your business will lose out. Your customers will go somewhere else. When people have to search for your business because it is so hidden, they will go to the more convenient, more visible business. Once they step foot in your competitor’s doors, you may lose those potential customers for good.
Don’t Hide, Be Seen
It’s simple: If a customer doesn’t know you exist, they can’t buy from you! First impression lasts forever. And if the first impression is that it is/was hard to find your business or frustration that they had to