We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out? What is unique and catches your attention?
Generally speaking, the answer is nothing. Welcome to the problem. If you’re not interesting, people will not be interested.
Exhibiting at a trade show is a great way for your company to garner the attention of a very targeted audience. Whether you’re unveiling a new product, selling merchandise, or generating sales leads, trade shows offer a great deal