Wayfinding and directional signs are essential tools that help customers find their way to the doors of the right business. Business owners must ensure that wayfinding signs installed in and out of their venues are a perfect mix of aesthetic value and functionality. Here is a list of facts that every property owner must know about these signs.
Wayfinding signs must address intricate concerns of navigation
Wayfinding signs do a more intense job than maps or Tom-toms. They must be designed to address the most significant directional concerns in a large business space like an industrial estate, shopping malls or educational institutions.
Wayfinding signs may include special symbols for better understanding
Symbols from The American Institute of Graphic Art are the more standard forms that trace their way into wayfinding signs. However, special symbols based on the location of use like in a zoo or a specialized medical facility may be used in wayfinding signage for better understanding.
Location matters
While you may hire the best people in the business to make your wayfinding and directional signs, placing these signs in the right place and position contributes much to their effectiveness. Wayfinding signs must be located in such a way that they lead the onlookers safely and comfortably to the desired location. Experts recommend taking advantage of landmarks that people cannot easily miss.
In a world of digital maps and smartphone applications, wayfinding signs still hold their significance. Business owners must therefore ensure that they offer the most concise and simple information through this cost-effective tool.
