Apartment signage for Lee’s Summit, MO, properties generally fulfill three major roles.
- Market the property. Whether you have the leasing office on the premises or are relying on an outside management company to handle the day-to-day operations, your signage should actively advertise your building and its amenities.
- Set the tone for residents. The look of your signs creates an atmosphere at your property. Whether you cater to artists, professionals or families with children, using the right look helps to attract your target demographic.
- Answer questions. Where is the pool? Are there any vacancies? Whom should I call to set up an appointment for viewing a unit? Have signage on hand that answers the commonly asked questions renters and prospective tenants have.
Creating a Signage Suite to Meet all the Requirements
Start with a monument sign. Retirement housing, apartments and town homes are easy to advertise with the help of a monument. Display the name of the complex and generate name recognition as well as brand awareness with little more than your logo and company name. The color of the monument advertises a bit about the atmosphere tenants and prospective renters find inside.
Wayfinding signage is next. On the outside, rely on post and panel markers to direct consumers to the leasing office, the elevators and certain apartment groupings. On properties where a large number of apartments are grouped, it makes sense to use dimensional lettering to display the number ranges on each building. Not only does this make it easier for visitors, but it is also vital for emergency personnel to find a unit quickly.
On the interior, wayfinding signs include aluminum panels pointing the direction to the pool, the laundry room and the clubhouse as well as any other amenities you have on site. Speaking of amenities, this is also a good time to post rules for using the various areas. Apartment door signs may be made from dimensional letters and numbers or frames with changeable panels. This adds a professional touch to the venue.
The leasing office sign helps prospective tenants to locate the apartment manager for more information and to fill out a rental application. In addition, clearly marking your door also benefits tenants who want to pay rent in person or discuss an extension of their rental agreements. Add vinyl window graphics to display office hours and after-hour emergency numbers.
Contact the professionals at Forerunner Signs & Graphics to find out more about the available signage options and material selections. Although most property management companies already have some distinct preferences, the overall look and atmosphere of your venue may call for something unique that highlights the property’s character. Doing so is of advantage when it means that you may be able to increase the rent charged. Our graphic artists work with you to design a signage suite that takes into consideration your unique setup and budget. We also work with you to incorporate artwork you already have on hand. If you are thinking about rebranding, we can assist you with this step as well. Call us today to get started.
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