It may seem difficult to imagine winter right now. As temperatures soar in the upper ‘90s in the Kansas City area, the thought of snow, Thanksgiving and the holiday season could actually be a welcome relief. However, if you are a retailer in a crowded mall, those thoughts should have you thinking not about cooler weather, but whether or not you are prepared for craziness that is holiday shopping.
If you are a retailer in the aforementioned mall, imagine the last part of November or first of December. Individuals and families are swarming to get the greatest deals and the perfect gifts for their loved ones. As a retailer in these malls, you have one chance to catch a potential customer as they walk by countless stores. You have one shot to entice them into your store over your competitor’s store.
If the store next to you has a flashing LED sign, and you don’t, what are you doing to attract passersby? More often than not, the customer will walk by – right into your competitor’s store. You’ve lost a customer. You’ve lost revenue.
But, there are many options to help you stand out from the competition. For retailers in a crowded mall or setting, LED signage is the most beneficial. The best part is that you don’t have to be at the physical location to change out the content. And you save money by not having to design new graphics or signage for each season’s specials.
LED solutions designed for the retail industry have a variety of options to meet each store’s needs. Most retailers have networks of stores, and it can be a hassle (and costly) to change promotions on static boards. With digital LED signage and displays, you can provide up to date information on a network of displays with the push of a single button.
How Does the Retail Industry Benefit from LED Solutions?
- Attractive advertisements attract customers.
- Informs customers about special promotions internally and externally.
- Provides directions by using high quality maps.
- Allows you to direct customer movement within the store to high profit margin items.
- Schedule special holiday offers for Christmas, back to school and summer sales etc.
- Can create brand awareness by displaying animated videos and logos.
- Target advertisements for specifics times throughout the day.
Different Types of Displays
Freestanding signs are a great way to incorporate LED displays into the environment of your store. This incorporation can drive a potential customer in that otherwise may have continued on to another store. Building larger wall-mounted LED screens are another option to attract people to certain locations within your store and to higher profit margin items.
Research Supports the Positive Effects of LED signage:
(Source: Business 2 Community and Digital Signage Today)
- 64% of business saw an increase in sales after adding LED signage or displays
- 12% saw an average increase in overall sales
- 59% saw an increase in overall business transactions
- 56% saw a profit increase
According to the study, 54% of those surveyed, entered the establishments due to the signage versus 29% due to word of mouth, 11% due to external advertisement and 6% from TV, radio or print.
There is a direct link between the success of retail stores and the use of LED displays. If you are a store owner – in or outside of a mall setting – make your store stand out and above your competition. Consumers have a lot of choices. Make it easier on them and more beneficial to you. Invest in LED signage. Not sure where to start? Contact the experts at Forerunner Signs & Graphics. From concept, to creation, to installation, we’re there for you every step of the way!