Whether you’re starting a new business, moving your business or you just want a new look for your business – the right signage makes all of the difference.  However, there are a lot of styles and materials to choose from and it can become overwhelming.  Because your signage is one of the first things a potential customer sees, your signs need to positively reflect your brand, products and services.

Since business signs can be crafted from different materials like fabric, wood, metal, and glass, it’s important to know the pros and cons of each. Not sure where to start?  Contact the experts at Forerunner Signs & Graphics.

Connection Point ChurchFabric Storefront Sign

Fabric signs can be colorful and unique, but they require more upkeep and replacement compared to more durable materials. While the first thought is to choose them based on affordability, they can actually cost more in the long run. Expect to pay more for heavy-duty fade-resistant fabric and for hardware and installation. Fabric signs are an extremely popular option because of their versatility, so any type of business can use them.

Plywood Storefront Sign

Plywood signs are affordable, simple, and elegant. The size of the font and type of paint or finish you choose, along with how big your sign is, are all things that will impact cost.  Expect to pay a few hundred dollars for premium wood materials like oak or cherry. Painted plywood signs are ideal for restaurants who want to give their storefront an old-fashioned feel. Just remember that these signs are subject to weather damage, and may need to be replaced frequently.

Window Graphics

Champion Window Perf

If you are looking for a low-cost, yet attractive and distinctive option, use your store’s windows as the canvas for your sign. This could be a great cost-saving option.   It is also a versatile choice and one that won’t cost a lot to change up, if needed. A possible drawback could be lack of visibility from the street, or the sun’s glare could diminish its visibility.

Metal Logo and Illuminated Lettering Storefront Sign

These three-dimensional storefront signs, and any shadows they throw off, add texture and interest. While these signs can start in the low price range, you do need to factor in installation and custom design fees.  In addition, adding backlight to these signs will draw more attention to your business, especially if you operate at night. You will pay more, but your customer visibility and business reputation will increase.

Metal Storefront Sign Board

Eye-catching and professional, these signs work well in a variety of locations, but they are more expensive. Remember, the design of your artwork will directly impact the price of the sign. For example, if you use a metal sign board, with individually cut out lettering, you’re going to pay more than if you just painted the same style lettering directly onto the signboard because there is more custom labor involved. These signs weather well, but you will need to budget for touch-up work every couple of years.

Awning Storefront Signs

These signs are multi-purpose!  They provide shade for your business, shelter for your customers in bad weather and allow for creativity and attractiveness. And did you know that businesses with awnings save on their energy bills? They are also built to last in weather, making them a great long-term choice. Because of their design, you can also put your business name on the front and sides of the awning, increasing visibility.

Rock Storefront Signs

Stone and other rock materials serve as excellent choices for signs. They handle weather conditions national bank of Kansas Citywell over long periods of time. These signs are heavy, permanent, and provide a sleek look for businesses. Stone signs start around $500 and go up to prices reaching $10,000, depending on size and material.

A drawback to rock signs is that they are permanent, and can be costly to relocate if you decide to move your shop. However, they are ideal for big businesses with real estate to spare, like hotels or large retailers.

Digital Signage

More and more stores are using digital signs instead of, or in addition to, traditional storefront signs. Restaurants can use a digital sign to promote daily specials, or retail stores can display current sales at the touch of a button.

What to Ask:

We recommend you get several estimates on different sign styles in order to make the best decision for your business. Here are some questions to ask when you contact a sign company:


If your business needs signage and you are not sure where to start, contact the team at Forerunner.  From concept, to creation to installation, we’re here for you every step of the way!

Michael Ryan