Creating an effective business sign is essential to any business. It serves as a crucial factor in attracting customers and clients. While creating a design for your business, there are a few important principles to consider, which we’ll detail below.
The use of color
Compelling colors play an important role in drawing people’s attention. And more often than not, these colors come to be associated with your company over time. Just look at the Coca-Cola red and the Pepsi blue, and you’ll see how colors can impact business signs. It’s also common for business owners to make use of colors they feel to be trendy. This could work quite well, but you also need to keep in mind that trends tend to change. A shade that is popular now could be an eyesore in a couple of years.
The importance of size
Size is particularly important when it comes to monument signs and roadside signage. In short, for any signs that are meant to be seen from a distance. It’s also important to consider the typeface that you’re going to use. For example, an intricate typeface might seem attractive to you when you look at it up close, but will probably be hard to make out from a distance.
The use of contrast
Readability and contrast play an important role in how your sign is perceived. And the two always go hand in hand. This is usually achieved by using colors of contrasting shades. Black text on a white background or vice versa is usually a common approach. Also, outlining your text can increase contrast and make it easier for people to read.