We see them everywhere this time of year – holiday sales.  And one of the most effective ways a small-to-medium sized business can let their customers know of their holiday discounts is through signs.  Yes, this is the best time of the year to ramp up your marketing strategy and give your holiday sales a boost. There are all kinds of crazy ways to attempt to draw attention to your business this season; however, this is a time to stick with the tried-and-true marketing methods that provide a great return on your investment.

Holiday signage provides a creative and effective way to put your holiday offerings on the map and bring in sales this special season. Whether you already have a design in mind or just some basic ideas, the experts at Forerunner Signs & Graphics can help you maximize your message, brand and budget.

From design and fabrication to permitting and installation, we are a full-service signage shop and we love to help our customers get the greatest benefits out of their signage.  How are you utilizing your signage over the holiday season?  Or are you at all

Use Signs

Did you know that 85% of your customers live within a five-mile radius of your business? Did you know that 50% of new customers learn about your business from your on-premise signs?  These are prime targets during the holiday season.  With so many choices for passersby, why should they choose your business or your holiday sales?

Signs are crucial (and they’re extremely affordable). Having banners, window decals or vehicle decals in place is a quick way to spread the word about your holiday offerings.


Digital signage is a step above traditional, flat signage.  It is a great way to advertise your brand while keeping things flexible, so you can customize it as much as you need to. If you want to take advantage of it this season and make it the most profitable, try a dynamic digital display.

Paired with great content, digital displays can provide great benefits to your business. After carefully determining the right location for your digital display, just make sure the content is visually clean and crisp, so you can draw in the right type of attention that will generate sales to hit the roof during this holiday season.

There you go! You’re on your way to implementing new and effective marketing tactics that will improve your sales quickly and affordably.  Give our team at Forerunner Signs a call, then you can sigh with relief and enjoy your holiday sales.

Michael Ryan