It’s official.  The New Year is in full swing and it’s a good time to check out your company’s signage to see if it has met your expectations for effectiveness.  If it hasn’t, now is the time to setup a budget to get your signs updated.  Not sure where to start?

Below are some things to consider when evaluating your signage: 

Still relevant – is the information displayed on the sign still accurate and does it showcase the products/services you are currently providing?

If you find your sign to be slightly out of date,

We understand that the cost of a new sign is an investment for your business. As experts in the sign industry, we see first -hand how these signs can positively affect the profitability and financial health of an organizations of all types and sizes.  And whether it’s a holiday gift or a strategic business decision for your business, quality signage is literally the gift that keeps on giving.

THE TRUE COST OF A SIGN

A sign is the only advertising medium that a company OWNS; a fixed expenditure on a permanent asset. All other

Much of today’s marketing material is geared toward online business, but there is still a great amount of success that can be found in a traditional brick and mortar store. A physical storefront allows people to sample merchandise, interact with knowledgeable salespeople, and decide with their eyes instead of their brains. In order to bring people into these stores, nothing is more effective when it comes to marketing to today’s consumer than a well-designed business sign. Why?

Half of All Customers Come In Because of the Sign

The amount invested into a

We’re going to get a little deep here.  About signage.  Did you know that by adding the dimension of depth to height and width, three-dimensional signs literally stand out? Not only do 3D signs make an impression, they also rate highly in terms of performance!

Dimensional lettering (or logo) can be found almost everywhere; it’s an extremely popular way to advertise and promote your company. Letters can be made from aluminum, steel, acrylic, laminated acrylic, foam, laminated foam and formed plastic. Durability varies depending on material, but in general, metal lasts the longest

If you’re in the market for attention-grabbing signage, there are a variety of reasons why LED illuminated signs could be the best choice for you.  Choosing a sign can be a task that requires extensive thinking. With so many different types of signs, how would you know if lighted signs are the way to go?

What is LED?

If you’re going to invest in an LED sign, you might want to know what it means. LED stands for light-emitting diode.  It is a semiconductor device that

You might not be prepared to throw on an ugly Christmas sweater or sing carols yet, but it IS time to order and install your holiday in-store signage. The holiday season can represent anywhere from 20% –40% of annual sales for many businesses.  A key component to your holiday campaign needs to include your holiday in-store signage.

It’s the time of year when everyone will be shopping, and you want to make sure they shop with you. Good, quality signage lets them know that you

Every major chain that exists today started out as a small business. What these major chains realized early on is that there is great power in high-quality signs and graphics. Signage, along with a successful business plan, helped brand and grow their business. Even McDonald’s started out as a one-location burger place, and now there are Golden Arches all over the world. Every business has the potential to be a major player in their community and beyond. It all starts with a great sign.

But, what are

If you are a business owner, you know the importance of positive customer experience.  It’s more than a buzz word or the latest trend in business.  Customer experience is what attracts and retains your customers.  As the owner of Forerunner Signs & Graphics, I am adamant that we provide our current, past and prospective clients with the best customer service, respect and integrity that we can.  Our team is made up of hard-working, experienced individuals who have the talent, heart and compassion to deliver their best on every

We’ve all heard the riddle, “If a tree falls in the woods and nobody is around to hear it, does it make a sound?”.  Apply that same thought to your business – if your business doesn’t have signage, does it really exist to potential customers?  For a business with a physical storefront to be successful, it needs a steady stream of customers coming in the door. If the business doesn’t have that steady flow of attention and income, there’s a very good chance that the business will fail.