It’s a fact.  Business signs are essential to your company’s marketing efforts. After all, signs tell your customers what you do and what sets you apart from the competition. Outdated signs aren’t going to help you form new customer relationships.

If you have an outdated, broken or rusty sign, it’s time for an upgrade!

When you upgrade your business sign with Forerunner Signs & Graphics, the resulting signage typically passes the eyeball test right away. Whether the upgrades include the addition of illumination, incorporation of digital signage

The lettering you pick for your sign can make or break the whole thing. Stop and think about it — what does your favorite company’s signage look like it? What draws you to it and leaves that lasting impression?

Chances are your favorite signs – the ones that stand out in your mind – are using channel letters. These are illuminated signs made up of 3-D letters and shapes. They are big, bright and intriguing.

If you own a business and are struggling with your signage, try

Whether you’re starting a new business, moving your business or you just want a new look for your business – the right signage makes all of the difference.  However, there are a lot of styles and materials to choose from and it can become overwhelming.  Because your signage is one of the first things a potential customer sees, your signs need to positively reflect your brand, products and services.

Since business signs can be crafted from different materials like fabric, wood, metal, and glass, it’s important to know the pros and

LED signs are growing in popularity but, like all things, sometimes these high-quality signs can malfunction.  While the team at Forerunner Signs & Graphics are experienced in designing and installing LED signs of all types, we can actually be called in to repair or provide maintenance to an existing sign.  When a sign is broken, it hurts your business and we are here to help your business succeed.

Although the quality and design approaches are different between manufacturers, there are some general concepts that most outdoor LED sign systems will follow.

It may seem difficult to imagine winter right now.  As temperatures soar in the upper ‘90s in the Kansas City area, the thought of snow, Thanksgiving and the holiday season could actually be a welcome relief.  However, if you are a retailer in a crowded mall, those thoughts should have you thinking not about cooler weather, but whether or not you are prepared for craziness that is holiday shopping.

If you are a retailer in the aforementioned mall, imagine the last part of November or first of December.  Individuals and families

If you’re not using an outdoor LED sign for your retail business, you’re not just behind the times, you’re behind your competitors.  In fact, outdoor LED signs have been proven to increase sales and community awareness.

Though retailers are obvious benefactors of outdoor, LED signage, any business with little to no budget for advertising can benefit.  Full-color, outdoor LED signs help promote a business effectively and compared to traditional advertising mediums like newspapers, radio and billboards, outdoor LED signage is much cheaper.

Benefits of exterior LED signs:

Brighter

Many business owners are using outdoor LED

Monument signs are free-standing, outdoor structures used to designate the entrances of retail centers, corporate campuses, hospitals and medical facilities, housing developments, churches, apartment buildings, schools, community centers, corporate businesses, and any type of organization with a physical space. They should be eye catching, visually impressive and capture the building or campus architecture.  They are an essential part of a business’ identity.

These signs are typically positioned near all the streets that pass directly by the building and identify the tenant or tenants of the building.  As a prospective customer approaches

It’s something you may not think about when you think about your faith.  But where you worship is a choice. And just like the for-profit world, churches, synagogues, temples and mosques face fierce competition.  Having the right signage can help attract individuals and families to your parish while your congregation, community, family keeps them coming back.

At Forerunner Signs & Graphics, we are often asked how often a monument or entrance sign should be updated.  What type of sign is best?  What should be budgeted and should an investment be made