Planning an event? Don’t forget the signs. After all, the simple fact is that great signs attract attention. Think back to any event you’ve gone to. What attracted you to it? A grand welcome sign? What kept you there? A simple directional sign? What made it a great (or awful) experience?
If you go to a highly-anticipated event and you can’t find the restroom, concessions or information area – that experience just went from great to horrid and frustrating in a matter of seconds. So, when you are planning an event,