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21

February

Better Customer Experience With Digital Signage

If you are in the hotel or hospitality industry, you know that positive customer experiences are vital to keep your business successful.  From great amenities to friendly staff, you work hard to provide the best experience possible.  But, do your customers really know about all of your offerings and where to go for unique services?  Or are you missing some opportunities to promote them? 

Digital signage for your hotel or resort can help! Digital signage has many benefits for hotels and guests. It enables access to timely and relevant information that

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Michael Ryan February 21, 2018 Business Signs, Directional Signs, Uncategorized

05

February

The Marketing Advantages of Monument Signs

Monument signs are a great way of capturing attention. In fact, studies show that almost 50% of customers showed a tendency to choose businesses due to their outdoor signs. Monument signs are cost effective, costing approximately 2 cents per 1000 views.  What’s more is that more consumers see monument signs than ads on televisions.

Here are some other great benefits to getting a monument signs for your business!

More Cost Effective Than Traditional Media Ads

Most small business owners deal with media sales reps who offer their statistics and demographics on how many people

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Michael Ryan February 5, 2018 Marketing, Monument Signs

30

January

Be Effective, Efficient and Engaging with Business Signage

When an individual or team is ready to purchase signage for a business, they need a clear, readable, and aesthetically-pleasing design. To ensure the successful promotion of the company and make the most out of budgeted advertising dollars, it’s important to be effective and efficient.

Keep it simple. 

Effective sign design quickly and clearly displays a message using as few words as possible. Why? Because of the amount of time viewers have to decipher messages. Motorists, for instance, have only seconds to see and interpret a sign, making three to five-word messages

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Michael Ryan January 30, 2018 Business Signs, Exterior Signs, Interior Neon Signs, Lobby Signs, Marketing

16

January

Weathering the Storm, Replacing Your Damaged Signs

Throughout the Greater Kansas City area, we have seen some Icelandic weather conditions lately.  We’ve had an ice storm, freezing rain and temperatures so low you’d think we lived on the North Pole.  With this severe weather comes risks – to your health, to your home and to your business.  While we can’t predict what Mother Nature has up her sleeve, the experts at Forerunner Signs & Graphics can help you in the event your exterior signs become damaged by her wrath.

What Causes a Sign to Get Damaged?

Sign damage can

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Michael Ryan January 16, 2018 Exterior Signs, Exterior Signs

02

January

Choosing a Sign for Your Business is a Monumental Decision!

Congratulations!  Your company just signed a lease for a new space for the New Year and you’re ready to start growing your business.  Unfortunately, the space is in the back of a building, not visible from the street.  Sure, the monthly rent was within your budget, but if people don’t know that you exist, how will you generate income? Get the sign that can make a monumental difference in whether or not your business succeeds.

Getting a monument sign is a great way to increase your organization’s presence in the community without

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Michael Ryan January 2, 2018 Monument Signs

14

December

Updated, High-Quality Signage: The Perfect Gift for Your Business

It’s that time of year – everyone is for the perfect gift for their loved ones, colleagues, friends and family.  But, sometimes, in all of the excitement, an important opportunity escapes and is put on the back burner.  Right now is the prime time for retailers to showcase their products, to entice people into their stores and watch the sales soar.  How is your business?

The holiday spirit is all around us.  And that is great.  The true meaning of the season is to be giving, to put others first and

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Michael Ryan December 14, 2017 Business Signs, Exterior Signs, Lobby Signs

07

December

Go 3D for Your Interior Signage

When we meet with business to determine their signage needs, many don’t truly understand the value and importance that interior signage can offer.  While great exterior signs are important, carrying your business brand and image into the inside of your business is equally important and shouldn’t be ignored.  When a potential customer first walks into your business, what do they see?  That first impression could be the difference between obtaining and retaining that business.

A high-quality, eye-catching lobby sign offers a great opportunity to make a solid first impression, build trust and credibility

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Michael Ryan December 7, 2017 Business Signs, Dimensional Letters, Lobby Signs, Office Lobby, Signage

28

November

Got Sales? Get Signs!

We see them everywhere this time of year – holiday sales.  And one of the most effective ways a small-to-medium sized business can let their customers know of their holiday discounts is through signs.  Yes, this is the best time of the year to ramp up your marketing strategy and give your holiday sales a boost. There are all kinds of crazy ways to attempt to draw attention to your business this season; however, this is a time to stick with the tried-and-true marketing methods that provide a great return on your investment.

Holiday signage provides a creative and

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Michael Ryan November 28, 2017 Retail Store Signs, Signage, Uncategorized

17

November

Can Your Sign Stand Up to Harsh Weather?

With the changing weather, it’s a good time to evaluate whether or not your exterior business sign can withstand the harsh conditions that will soon be coming our way.  After all, in Denver, they’ve already experienced an ice storm.  In the Greater Kansas City area, we have seen temperature fluctuate so drastically, that we’re hesitant to bring out our winter gear and completely put away our summer accessories.  But when you are considering a sign for your business, weather sustainability is just one thing to keep in mind.

Size, color, proportion,

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Michael Ryan November 17, 2017 Business Signs, Exterior Signs, Outdoor Sign, Uncategorized

03

November

Maximize Your Signage to Maximize Your Event

Planning an event?  Don’t forget the signs. After all, the simple fact is that great signs attract attention. Think back to any event you’ve gone to.  What attracted you to it?  A grand welcome sign?  What kept you there?  A simple directional sign?  What made it a great (or awful) experience?

If you go to a highly-anticipated event and you can’t find the restroom, concessions or information area – that experience just went from great to horrid and frustrating in a matter of seconds.  So, when you are planning an event,

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Michael Ryan November 3, 2017 Event Banners, Exterior Signs, Signage
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