This month, the Greater Kansas City area was hit with a lot of rain and storms that downed power lines – affecting hundreds of thousands.  Unfortunately, many of our fellow business owners suffered great losses to their properties.  In addition to the interior destruction, many signs – interior and exterior – were damaged or completely destroyed. Right now, we pray for the families and business owners affected by Hurricane Harvey who are experiencing devastation that those of us in Kansas and Missouri can only imagine.

While Mother Nature does take a

Any exterior sign will eventually fade, warp, crack or break. When this happens, you obviously need to repair your sign. But what are the causes of sign damage? How can these issues be fixed, or more importantly, prevented?

Take a look at the various causes of exterior sign damage and how to fix and prevent these problems from happening.  Then contact your insurance agent to see if any damage can be covered under your existing policy.

Causes of Exterior Sign Damage

Exterior signs have to put up with a lot. They get rained

If a picture is worth a thousand words, is a BIG picture worth a million? I’m no mathematician, but I do know you want attract your customers and show them what your business has to offer. Wall murals can do just that and more.

Benefits of Wall Murals

Wall Murals are Eye Catching. The size alone of a wall graphic trumps the ordinary graphic, and make your images really pop. They demand attention from your customers-old and new.
Wall Murals Make a Statement.Because murals are unique, they make a bold personal statement about your

Monument signs are a great way of capturing attention. In fact, studies show that almost 50% of customers showed a tendency to choose businesses due to their outdoor signs. Monument signs are cost effective, costing approximately 2 cents per 1000 views.  What’s more is that more consumers see monument signs than ads on televisions.

Here are some other great benefits to getting a monument signs for your business!

More Cost Effective Than Traditional Media Ads

Most small business owners deal with media sales reps who offer their statistics and demographics on how many people

Finding a way to make your business or brand stand out among the masses can be a constant challenge. Quickly rising in popularity, floor graphics are an out-of-the-box option to promote your message in a unique way and quickly grab your audience’s attention. Aside from their traditional placement on the floor, designs can also be placed on walls, stairs and stairwells, outside, and even the ceiling.

Using detailed, vibrant images, floor graphic displays enable you to promote an event, reach your customers as they shop, direct traffic, create brand identity, or

If you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that starts with signage.

Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly it can cause over-stimulation and even confusion. Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought.

Why do signs play such an important role in physical retail? Just as

It’s a fact.  Business signs are essential to your company’s marketing efforts. After all, signs tell your customers what you do and what sets you apart from the competition. Outdated signs aren’t going to help you form new customer relationships.

If you have an outdated, broken or rusty sign, it’s time for an upgrade!

When you upgrade your business sign with Forerunner Signs & Graphics, the resulting signage typically passes the eyeball test right away. Whether the upgrades include the addition of illumination, incorporation of digital signage via an electronic message center or introduction of

Your business will lose out.  Your customers will go somewhere else.  When people have to search for your business because it is so hidden, they will go to the more convenient, more visible business.  Once they step foot in your competitor’s doors, you may lose those potential customers for good.

Don’t Hide, Be Seen

It’s simple:  If a customer doesn’t know you exist, they can’t buy from you! First impression lasts forever.  And if the first impression is that it is/was hard to find your business or frustration that they had to

We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out? What is unique and catches your attention?

Generally speaking, the answer is nothing. Welcome to the problem. If you’re not interesting, people will not be interested.

Exhibiting at a trade show is a great way for your company to garner the attention of a very targeted audience. Whether you’re unveiling a new product, selling merchandise, or generating sales leads, trade shows offer a great deal

Every business needs signs! Exterior signage serves as an advertisement and lets customers know where your store.  Interior signs tell them a story and show them what is available.  But, your sign can work against you if you don’t have the right graphics. Designing a great business sign can help you attract more customers.

These tips can help you get started:

Show Off Your Personality

Your business sign should represent the voice and personality of your brand. Potential customers will make an impression of your brand based on what they see on your sign. Bold