It’s official. The New Year is in full swing and it’s a good time to check out your company’s signage to see if it has met your expectations for effectiveness. If it hasn’t, now is the time to setup a budget to get your signs updated. Not sure where to start?
Below are some things to consider when evaluating your signage:
- Still relevant – is the information displayed on the sign still accurate and does it showcase the products/services you are currently providing?
If you find your sign to be slightly out of date, often a fix can be both quick and inexpensive, requiring just a resurface of your current sign without having to completely replace it.
- Age of sign – is the sign in good condition? Is paint chipping or are colors fading? This also applies to your company’s vehicles. Are the graphics/wraps starting to pull up, or fade?
The appearance of your sign is a reflection of the whole company. If it is worn or fading, your customers will see a company that is worn out or one that doesn’t care about the work they do. Color is one of the most effective ways of getting the attention of your customers. If your sign’s color suddenly looks dull, your customers will start to disassociate “your” color with your company.
- Eye catching – is your signage pleasing to look at and does it capture potential customer’s attention? Does the sign provide the information your customers need to know to determine if your products/services are what they are looking for?
A sign that is uninteresting is…uninteresting. If you want potential customers to take notice of your product or service, they must notice your sign. More important, a customer should be able to look at your sign and know what business you are in.
- Enough Signage – Do you have enough signage? Can a customer see your building from all sides and know what business is inside? If you are a service company without a physical location, do your vehicles have graphics on them to let your customers know who you are?
Adding additional signage can vastly improve your bottom line, especially if you are in retail sales. Customers often buy on impulse, so having signs that showcase products that you want to clear out or that you want to be big sellers is very important. If you don’t have any wall space to add additional signs, think about window graphics. This is often an overlooked resource of businesses.
At Forerunner Signs & Graphics, our experienced team will evaluate your signage and provide cost-effective recommendations on signs that will not only work for, but boost your business. We pride ourselves in high-quality products, exceptional customer service and options to meet all budgets. Contact the experts at Forerunner! From concept, to creation to installation, we’re there for you every step of the way!
