4 Best Uses for Floor Graphics

Every so often, business clients contact the graphic artists at Forerunner Signs & Graphics in search of unusual signage. Maybe it is a new product promotion or the need for wayfinding signage that is out of the ordinary. These clients want to spark discussions, grab the eye and generate interest in a way that standard signage options may not provide. If this describes your current signage needs, vinyl floor graphics are quite possibly the right answer.

1. Market Retail with Out-of-the-Box Floor Graphics

floor graphics help advertise products

Advertise products with floor graphics.

Did you know that it is possible to create a need with graphics that the products on your shelves can then meet? For example, if you want to cater to thirsty shoppers, install floor graphics that feature artistically done renditions of soft drink brands, cans or bottles. Add the telltale water droplets that indicate the condensation of an ice-cold drink on a hot day, and you may see your soft drink sales increase. The same is possible for all types of products.

2.  3D Floor Art for Trade Show Booths

Are you participating at a trade show that caters to electronics? Forget about the standard carpeting you might use. Yet do not leave the floor blank. Instead, commission a customized floor display that shows a three-dimensional look of Tesla coils and similar artistic renditions of electricity, which will catch the eyes of anyone coming even close to your booth. This type of display causes passersby to stop for just a moment to take in the graphic. This is your moment to make contact.

3. Wayfinding at the Floor Level

floor graphics are eye-catching

People notice floor graphics!

In the past, schools would paint stripes onto the walls of their hallways to help students find the right classrooms. This trend went out of style with the 1970s. Why not use the floor for a similar look? In this case, the floor graphics might identify the way to the most commonly searched for locales. This is true for a school, an office building or even a store. Make it look interesting! If you are selling children’s clothing, use animal paw prints to take shoppers to the various departments. If you are a school, footprints work well!

4. Branding with Floor Graphics 

You will see this at spas or gymnasiums. The organization or business’ name and logo are found on the floor. Floor graphics make excellent branding tools that artistically and tastefully fit into the overall look and feel of the venue.

Commissioning Your Orders

wayfinding and directional tools

Floor graphics are great as wayfinding or directional tools.

Do not buy vinyl floor graphics online. We have gotten plenty of complaints from business clients who were trying to save some money by doing this. Rather than getting the products they paid for, they were surprised to find out that some “artistic” renditions were not as artistic as they had hoped for. In other cases, the material was not the high-quality and durable vinyl that you need whenever feet step on the signage. Last but not least, there were complaints about the use of colors that did not perfectly match the company’s color.

Call our professionals today to discuss your floor graphics order. When you work with us, you know that you get high-quality products that last – and match your existing signage.