Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.
When your sign does more harm than good:
1) Unfortunate Wording
One of the main purposes of signage (especially signage that advertises sales and special events) is to draw people in and make them want to buy your stuff. Unfortunate wording can have the opposite effect.
If you can’t