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11

May

Out of Sight, Out of Mind – Unless You Have the Right Sign

Have you ever stumbled across a business and thought, wow, I never even knew this was here.  Or have you ever had someone come into your business and proclaim that they didn’t know you existed or that it was hard to find you?  That’s not good.  In fact, those are the last words you want to hear from your audience.

It’s pretty frustrating when you are told that a business you are looking for is right off the highway and you can’t find it.  You drive up and down the road,

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Michael Ryan May 11, 2017 Building Signs, Business Signs, Exterior Signs

20

April

Underneath the Neon Sign

The Kinks’ hit from the 70s is a nostalgic look into the life of a man guided by neon lights.  Through the darkness of the night, he let the neon signs remind him of where he was and where he needed to go.  Signs, literally and figuratively, serve that purpose – they provide direction.

When it comes to advertising the location of your business, there are a lot of different types of signs that you can choose from. One type of sign that has been popular for decades is the neon

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Michael Ryan April 20, 2017 Exterior Signs, Neon Signs, Uncategorized

06

April

Business Rescue – It Might Be Your Sign

If you’ve ever seen an episode of Bar Rescue, you know that Jon Taffer is passionate about what he does – rescuing failing bars.  More often than not, the bars he chooses to rescue are failing because of poor management, inadequate staffing and a misunderstanding of marketing.  In a recent episode, Taffer pulled up to a bar right in the heart of Wrigley-ville.  An iconic place where literally every visitor is looking for a place to eat, drink and be merry.  But, the bar was failing.  The concept was good,

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Michael Ryan April 6, 2017 Building Signs, Business Signs, Corporate Signs, Exterior Signs

03

April

Missing Letters in SIGNAGE Can Make Business S—AG-

Your sign represents a sizable investment in your company. You paid for a professional to design and install your sign, and now you hope to reap the rewards for the effort. But if you let the sign go, you will leave your potential customers confused and worse, you could become the butt of many jokes.  For example if your business is called Maryland Hotel and only land Ho shows up, what are people to think?

You’ve invested in the sign, so make it work for you.  If you fall into the

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Michael Ryan April 3, 2017 Exterior Signs

31

March

Signs, Signs, Everywhere There’s Signs – Make Yours Stand Out

Everywhere you turn, there are signs.  Signs telling you where to go, what to do, how to think and who provides great deals for the services you need.  With the onslaught of graphics and signs inundating our world, you need to make sure yours stands out!

Your signage is an important part of your marketing strategy. If you want it to work to its fullest potential, you need to make sure it is visible and attention grabbing. Great business signage lets you make the most of the opportunity to stand out

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Michael Ryan March 31, 2017 Building Signs, Business Signs, Exterior Signs

13

March

I Saw the Sign…

Yes, the Ace of Base song is a mixture of catchy and annoying, but the first part of the chorus is quite relevant to success – in life and in business.

I saw the sign, and it opened up my eyes, I saw the sign. 

If nobody knows about your business, does it exist?  If a tree falls in a forest and nobody is around to hear it, does it make a sound? The answer is yes to both.  The real question is does it matter?

For your business, it matters a lot. 

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Michael Ryan March 13, 2017 Business Signs, Exterior Signs

06

March

Use it or Lose it: Effectively Using Your Building Space to Bring in Customers

Having space on a building that could be drawing in customers and not using it is a waste.

Exterior building signs may be the most effective advertising you can buy. Every business needs to be known to their customers. How to do that depends on a number of factors. If your business depends on location and your location needs to be seen, then you need an exterior sign.

A sign above the door or a sign on the door invite passersby in. It makes your business more approachable, makes it easier for

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Michael Ryan March 6, 2017 Building Signs, Business Signs, Exterior Signs

03

March

Pay Attention to Your Sign: Does It Do More Harm Than Good?

 

Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.

When your sign does more harm than good:

1) Unfortunate Wording

One of the main purposes of signage (especially signage that advertises sales and special events) is to draw people in and make them want to buy your stuff. Unfortunate wording can have the opposite effect.

If you can’t

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Michael Ryan March 3, 2017 Building Signs, Business Signs, Exterior Signs, Monument Signs

10

December

Exterior Wayfinding Signs for Industrial Parks in Olathe

Located in Johnson County, Olathe is near Overland Park and Gardner. The city’s economy relies in large part on the success of its industrial parks. These commercial hubs are home to companies such as Garmin and Honeywell. To enhance the experience of consumers and business-to-business interactions in those areas, many firms and management companies overseeing the parks rely on the right directional signage mix. What are your options when considering exterior wayfinding signs for industrial parks in Olathe, KS?

From a Management Point of View

Directional signs are an essential component to

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Michael Ryan December 10, 2015 Exterior Signs, Industrial Park Signs, Wayfinding Signs

30

September

A Guide to Neon Signs!

Is there anything more iconic than the neon sign? An emblem of the roaring 1920s, this lighting became the toast of the town and anyone who wanted to be seen after dark would clamor to have one of these signs installed. There are now true connoisseurs among the business community who appreciate the eye-catching brightness of neon signage. If you have been thinking of adding this type of product to your façade, the knowledgeable staff at Forerunner Signs & Graphics wants to make your decision an easy one. We put

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Michael Ryan September 30, 2015 Building Signs, Exterior Signs, Neon Signs
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