Have you ever stumbled across a business and thought, wow, I never even knew this was here.  Or have you ever had someone come into your business and proclaim that they didn’t know you existed or that it was hard to find you?  That’s not good.  In fact, those are the last words you want to hear from your audience.

It’s pretty frustrating when you are told that a business you are looking for is right off the highway and you can’t find it.  You drive up and down the road,

The Kinks’ hit from the 70s is a nostalgic look into the life of a man guided by neon lights.  Through the darkness of the night, he let the neon signs remind him of where he was and where he needed to go.  Signs, literally and figuratively, serve that purpose – they provide direction.

When it comes to advertising the location of your business, there are a lot of different types of signs that you can choose from. One type of sign that has been popular for decades is the neon

If you’ve ever seen an episode of Bar Rescue, you know that Jon Taffer is passionate about what he does – rescuing failing bars.  More often than not, the bars he chooses to rescue are failing because of poor management, inadequate staffing and a misunderstanding of marketing.  In a recent episode, Taffer pulled up to a bar right in the heart of Wrigley-ville.  An iconic place where literally every visitor is looking for a place to eat, drink and be merry.  But, the bar was failing.  The concept was good,

Your sign represents a sizable investment in your company. You paid for a professional to design and install your sign, and now you hope to reap the rewards for the effort. But if you let the sign go, you will leave your potential customers confused and worse, you could become the butt of many jokes.  For example if your business is called Maryland Hotel and only land Ho shows up, what are people to think?

You’ve invested in the sign, so make it work for you.  If you fall into the

Everywhere you turn, there are signs.  Signs telling you where to go, what to do, how to think and who provides great deals for the services you need.  With the onslaught of graphics and signs inundating our world, you need to make sure yours stands out!

Your signage is an important part of your marketing strategy. If you want it to work to its fullest potential, you need to make sure it is visible and attention grabbing. Great business signage lets you make the most of the opportunity to stand out

Yes, the Ace of Base song is a mixture of catchy and annoying, but the first part of the chorus is quite relevant to success – in life and in business.

I saw the sign, and it opened up my eyes, I saw the sign. 

If nobody knows about your business, does it exist?  If a tree falls in a forest and nobody is around to hear it, does it make a sound? The answer is yes to both.  The real question is does it matter?

For your business, it matters a lot. 

Having space on a building that could be drawing in customers and not using it is a waste.

Exterior building signs may be the most effective advertising you can buy. Every business needs to be known to their customers. How to do that depends on a number of factors. If your business depends on location and your location needs to be seen, then you need an exterior sign.

A sign above the door or a sign on the door invite passersby in. It makes your business more approachable, makes it easier for

Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.

When your sign does more harm than good:

1) Unfortunate Wording

One of the main purposes of signage (especially signage that advertises sales and special events) is to draw people in and make them want to buy your stuff. Unfortunate wording can have the opposite effect.

If you can’t

Located in Johnson County, Olathe is near Overland Park and Gardner. The city’s economy relies in large part on the success of its industrial parks. These commercial hubs are home to companies such as Garmin and Honeywell. To enhance the experience of consumers and business-to-business interactions in those areas, many firms and management companies overseeing the parks rely on the right directional signage mix. What are your options when considering exterior wayfinding signs for industrial parks in Olathe, KS?

From a Management Point of View

Directional signs are an essential component to

Is there anything more iconic than the neon sign? An emblem of the roaring 1920s, this lighting became the toast of the town and anyone who wanted to be seen after dark would clamor to have one of these signs installed. There are now true connoisseurs among the business community who appreciate the eye-catching brightness of neon signage. If you have been thinking of adding this type of product to your façade, the knowledgeable staff at Forerunner Signs & Graphics wants to make your decision an easy one. We put