Choosing Channel Letters for Your Business Signage

The lettering you pick for your sign can make or break the whole thing. Stop and think about it — what does your favorite company's signage look like it? What draws you to it and leaves that lasting impression?

Chances are your favorite signs – the ones that stand out in your mind - are using channel letters. These are illuminated signs made up of 3-D letters and shapes. They are big, bright and intriguing.

If you own a business and are struggling with your signage, try looking into channel letters. Not only will they set you apart from the crowd, but they are customizable and can fit whatever your needs may be.

Not sure about the benefits of channel letters?  Check out some of the many:

Environmentally-friendly with LED lighting

There are many ways to get your sign noticed.  But, not all are eco-friendly.  Using LED lighting behind your channel letters allows for a longer life-span – LED lights can last for many years without having to be replaced. LED lights also stay brighter for longer and are much more cost-effective. They may cost more up-front, but the benefits will pay off with how long they last.

Channel letters are also made out of aluminum, which is a recycled and reused material.

Customizable to fit your needs

If you want to include a graphic design, logo or cursive writing, don't worry. Channel lettering can be transformed into a variety of custom shapes.

There is no need to compromise when you create a sign with channel letters.  Just ask the experts at Forerunner Signs & Graphics.  We work with our customers to choose the color, font, size, mount and illumination of their channel letter sign to make theirs unique to their business.

In addition, there are different types of lighting directions that we work with when creating your sign - standard front-lit, open face, halo-lit or reverse lit and front/backlit.   In essence, we can create what your brand stands for with a channel letter sign.

Sturdy and long-lasting material 

Channel letter signs are made of aluminum, which is an extremely sturdy material that lasts.

And if you’re worried about rain or snow causing damage to your sign – don’t.  Aluminum can survive almost all weather mishaps, even fire.   In the event your sign does experience damage, the Forerunner team can fix it!

Want to change out letters?  Aluminum signage is lightweight which can be cost-effective and easy to mount. This will make it much easier to take your letters on and off your business.

Channel Letters are the best way to make a statement

Perhaps the most important benefit of channel letters is that they make a big and bold statement for any business.  It's no wonder why all of the big and profitable companies are using this signage both inside and outside of their stores.

These signs enhance brand image.

While these are the some of the most obvious ways using channel letters for your signs is beneficial, there are many more benefits. They provide excellent visibility throughout the day and night. They result in much lower electricity bills. And, they can be mounted onto your business in many different ways.

Channel letters are super flexible, affordable and are a great investment for any business. Are you ready to stand out from the crowd with a channel letter sign?  Contact the expert team at Forerunner Signs!  From concept to creation to implementation – we’re there for you every step of the way.