It’s a Wrap – The Marketing Advantage of Vehicle Graphics
The secret to effective advertising is to make a great first impression. Vehicle wraps are a very memorable way to spread your business’s message. No matter what industry you are in, vehicle graphics are a great way to get your business noticed because they are a powerful branding and marketing tool.
Brightly colored, attractive vehicle wraps make your company vehicles stand out from all the other cars on the road. Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Colorful vehicle wraps are so engaging that peoples’ eyes naturally gravitate toward them.
Reach a Wider Audience
Depending on how many vehicles you own, how often they are on the road and how far they travel, you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising. Many businesses gain more customers from their vehicle wraps than their websites.
Unlike radio ads that prevent you from acting out your dream of being a rock star or print ads that interrupt a person’s reading, vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an “in-your-face” approach. Many people enjoy the artistry of vehicle wraps and don’t register that it is advertising.
Vehicle wraps travel into the view of potential customers instead of you waiting for them to see your television commercial or run across your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. And think of every place that you stop your vehicle, park your vehicle or drive your vehicle in just one day. The lead possibilities from mobile exposure are nearly endless.
Unlike billboards and advertisements that have consistent re-occurring costs for as long as you advertise, you can change your vehicle wrap as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.
Vehicle wrap advertising is targeted because you are advertising to your local market. The people who will see your vehicle wrap the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.
Vinyl vehicle wraps help protect your vehicle’s body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Vinyl vehicle wraps help keep your vehicles in better condition for when you need to trade them in or sell them.
Outside of being an additional advertising expense, there are practically no downsides to using a vehicle wrap for advertising. The business owners that I have had the pleasure to work with recoup the expense of the vehicle wraps we design and install within a short amount of time.
If you want to stand out from your competition, a vehicle wrap is a unique, cost-effective and highly-visible investment. If you are considering vehicle wraps for your business, contact the experts at Forerunner Signs & Graphics.