Everywhere you turn, there are signs. Signs telling you where to go, what to do, how to think and who provides great deals for the services you need. With the onslaught of graphics and signs inundating our world, you need to make sure yours stands out!
Your signage is an important part of your marketing strategy. If you want it to work to its fullest potential, you need to make sure it is visible and attention grabbing. Great business signage lets you make the most of the opportunity to stand out among the crowd, while mediocre or poorly positioned signage can render your business virtually invisible.
Here are four tips to help you ensure your business signage is highly visible and doesn’t get lost in, but stands out from the crowd.
- Don’t be too subtle. Your brand may be understated in nature but don’t be too discreet on your signage or you run the risk of disappearing. This doesn’t mean you need to be tacky or gaudy. Even a classy, modest logo and brand image can stand out with quality signage, illumination or 3D lettering. Great design can help ensure that your brand values are adhered to and that even if you are elegant and understated, you still make a strong visual impact.
- Pay attention to the surrounding environment. If you are located in a busy retail environment and competing with other businesses for attention, you may need to amp up your signage a bit more than if you’re positioned in a quiet area with no competition. Think about what is most likely to stand out among your surroundings, the landscape, other buildings and other signs and create your signage accordingly.
- Keep the written text brief. Too much writing on a sign can make it look cluttered and affect its overall visibility and impact. Decide on the core message that you want your sign to display and keep the details to a minimum.
- Pay attention to placement. The right placement can make a big difference to the visual impact of your signage. As well as the obvious features like height and the size of the sign itself, don’t forget to consider more subtle factors like which way the sun is facing and whether people walking past are going to have to strain to read your sign. Are passersby going to have to squint into the sun, or will the light reflect off your sign making it unreadable at certain times of day?
Don’t let your business fade into the background. Make your sign more visible to help ensure you get the most out of your signage. If you need help making your business signage ‘pop’, contact the experts at Forerunner Signs & Graphics. We help your business stand out among the crowd.
