Got Damage? When and How to Repair Your Exterior Sign
Any exterior sign will eventually fade, warp, crack or break. When this happens, you obviously need to repair your sign. But what are the causes of sign damage? How can these issues be fixed, or more importantly, prevented? Take a look at the various causes of exterior sign damage and how to fix and prevent […]
Upgrade Your Sign. Elevate Your Brand.
It’s a fact. Business signs are essential to your company’s marketing efforts. After all, signs tell your customers what you do and what sets you apart from the competition. Outdated signs aren’t going to help you form new customer relationships. If you have an outdated, broken or rusty sign, it’s time for an upgrade! When you […]
Getting Graphic – It’s a Sign!
Every business needs signs! Exterior signage serves as an advertisement and lets customers know where your store. Interior signs tell them a story and show them what is available. But, your sign can work against you if you don’t have the right graphics. Designing a great business sign can help you attract more customers. These tips can […]
Out of Sight, Out of Mind – Unless You Have the Right Sign
Have you ever stumbled across a business and thought, wow, I never even knew this was here. Or have you ever had someone come into your business and proclaim that they didn’t know you existed or that it was hard to find you? That’s not good. In fact, those are the last words you want […]
Things to Know When Buying a Business Sign
Are you opening a business or looking to revamp the signs for your existing one? Bad signage can cost you time and money. Signage helps your business stand out, it identifies your brand and the services you offer. Having a poorly designed sign can make you lose out on important business opportunities and cost you […]
Signs, Signs, Everywhere There’s Signs – Make Yours Stand Out
Everywhere you turn, there are signs. Signs telling you where to go, what to do, how to think and who provides great deals for the services you need. With the onslaught of graphics and signs inundating our world, you need to make sure yours stands out! Your signage is an important part of your marketing […]
Why Did the Chicken Cross the Road? He followed the sign!
Business owners know that one of the major challenges they face is getting customers through the door. While some businesses benefit from aggressive forms of direct marketing, many others must take a more passive approach when attracting customers. Often things like word-of-mouth are key to this type of marketing, but in the end, making your […]
I Saw the Sign…
Yes, the Ace of Base song is a mixture of catchy and annoying, but the first part of the chorus is quite relevant to success – in life and in business. I saw the sign, and it opened up my eyes, I saw the sign. If nobody knows about your business, does it exist? If […]
How Much is that Graphic in the Window?
How many times have you heard “I never even knew that shop existed”? In fact, how many times have you said that yourself? You heard about a shop from a friend who happened to discover it. Unless it’s a speakeasy, a business with no sign doesn’t really exist. A bland and boring shop front can […]
Pay Attention to Your Sign: Does It Do More Harm Than Good?
Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good. When your sign does more harm than good: 1) […]
