Choosing a Sign for Your Business is a Monumental Decision!

Congratulations!  Your company just signed a lease for a new space for the New Year and you’re ready to start growing your business.  Unfortunately, the space is in the back of a building, not visible from the street.  Sure, the monthly rent was within your budget, but if people don’t know that you exist, how […]

Got Sales? Get Signs!

We see them everywhere this time of year – holiday sales.  And one of the most effective ways a small-to-medium sized business can let their customers know of their holiday discounts is through signs.  Yes, this is the best time of the year to ramp up your marketing strategy and give your holiday sales a boost. There are all kinds of […]

To Illuminate or Not to Illuminate – That’s the Signage Question

When a business is determining what type of sign to get for their building, the decision can be overwhelming.  When it is decided that a channel-letter sign would be the best fit for their needs, the next step is to decide whether the sign should be illuminated or not.  And many of the customers we […]

Don’t Let Design Be a Detriment

As the owner of Forerunner Signs & Graphics, I am blessed to work with an amazing team of experts.  Every day, I see them work with our customers to produce the highest-quality signs (from design to material) to better their business.  And many times they run across business owners who have a certain thought in […]

Let There Be Light…

At Forerunner Signs & Graphics, a lot of people come to us for advice on what type of signage would benefit their business.  And what would be the most impactful given their budget.  There are a lot of choices out there and I want to make sure the businesses we serve get the most bang […]

Upgrade Your Sign. Elevate Your Brand.

It’s a fact.  Business signs are essential to your company’s marketing efforts. After all, signs tell your customers what you do and what sets you apart from the competition. Outdated signs aren’t going to help you form new customer relationships. If you have an outdated, broken or rusty sign, it’s time for an upgrade! When you […]

Don’t Play Hide and Seek With Your Business

Your business will lose out.  Your customers will go somewhere else.  When people have to search for your business because it is so hidden, they will go to the more convenient, more visible business.  Once they step foot in your competitor’s doors, you may lose those potential customers for good. Don’t Hide, Be Seen It’s […]

Getting Graphic – It’s a Sign!

Every business needs signs! Exterior signage serves as an advertisement and lets customers know where your store.  Interior signs tell them a story and show them what is available.  But, your sign can work against you if you don’t have the right graphics. Designing a great business sign can help you attract more customers. These tips can […]

Underneath the Neon Sign

The Kinks’ hit from the 70s is a nostalgic look into the life of a man guided by neon lights.  Through the darkness of the night, he let the neon signs remind him of where he was and where he needed to go.  Signs, literally and figuratively, serve that purpose – they provide direction. When […]

Missing Letters in SIGNAGE Can Make Business S—AG-

Your sign represents a sizable investment in your company. You paid for a professional to design and install your sign, and now you hope to reap the rewards for the effort. But if you let the sign go, you will leave your potential customers confused and worse, you could become the butt of many jokes.  […]