If you’re not using an outdoor LED sign for your retail business, you’re not just behind the times, you’re behind your competitors.  In fact, outdoor LED signs have been proven to increase sales and community awareness.

Though retailers are obvious benefactors of outdoor, LED signage, any business with little to no budget for advertising can benefit.  Full-color, outdoor LED signs help promote a business effectively and compared to traditional advertising mediums like newspapers, radio and billboards, outdoor LED signage is much cheaper.

Benefits of exterior LED signs:


Many business owners are using outdoor LED signage because these types of signs are much brighter than other types of outdoor signage. Brighter signs grab more attention and are visible at greater distances. Both full-color and single-color outdoor LED signs remain highly visible in direct sunlight.

Cost Effective

The initial cost of purchasing LED may seem pricey, but they are cost-effective and cheaper in the long run. They can even help save money. First, you don’t have to spend money when you need to change the display on your sign. Second, LED signage lights consume less energy and require only little maintenance. Third, there’s no need to spend time or money in changing the design or hiring people to install new signs.

Longer Lasting

LED signs are durable compares to traditional lighted signs. They are made from non-breakable materials and lasts longer, requiring only minimal repairs and maintenance. This is because LED modules have longer life spans.  LED modules typically last up to 105,000 hours.


Unlike traditional outdoor displays that need to be designed and printed, LED signs are highly versatile. They can be quickly updated right from your computer with the click of a button! These changes can be shown in real time. Messages can also be scheduled based on the time of day, day of the week or month.

Improve Appeal

Graphics and visuals attract and convey more information than words alone.  It helps improve the aesthetic appeal of your business.  This is why LED signs are widely used in public places such as malls, train stations and airports.

Less Electricity Consumption

The key strength of LED signage is the reduced amount of power consumption. An outdoor

led sign consumes 2 to 4 times less electricity when being compared to signs that uses neon or incandescent bulbs. Your business becomes more environmentally friendly by helping reduce carbon footprint.

Customize Advertising

LED signage can keep pace with changing situations, weather conditions, etc. It allows you to customize your advertising message for your target audience.  You can change the message, text, graphics, signs anytime you want and more often to match your business goals and meet your audience’s needs.

Less Maintenance and Replacement

Again, unlike traditional signs, outdoor led signs are less prone to burning out or shaking loose. LED signage does not need a lot of repair and maintenance.

Make Personal Connections

LED signage allows you to connect with and engage your customers through personalized messages. You can display business information for professionals, inspiring messages for moms during carpool, local weather alerts, reminders, deals of the day, etc.

All in all, LED signs make your business memorable.  And when potential customers go to make a purchase, they are going to choose the company that they remember.  If you want your business to stand out from the competition, contact the experts at Forerunner Signs & Graphics.  From concept to creation to installation, we’re there for you every step of the way!