We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out? What is unique and catches your attention?
Generally speaking, the answer is nothing. Welcome to the problem. If you’re not interesting, people will not be interested.
Exhibiting at a trade show is a great way for your company to garner the attention of a very targeted audience. Whether you’re unveiling a new product, selling merchandise, or generating sales leads, trade shows offer a great deal of exposure for eager business owners.
Trade show booths and displays are a wildly different format from other brand experiences. With display design, our first focus is the booth’s impact on the person walking down your aisle. Our goal: draw them in. But the work doesn’t stop there. We’re also designing the space to orchestrate a compelling experience once he or she has taken that first step onto your carpet, hardwood, or any number of other elegant trade show flooring options. We meticulously plan for the numerous potential interaction points within the booth.
The experience an individual has while walking through your booth or event space should be carefully crafted to achieve an effect that strengthens the relationship or helps facilitate the sale. Whether you need a simple pop-up banner or a more comprehensive trade show booth design, our experts will work with you to make sure you get your message out and draw the patrons in.
No matter where you’re located at your next trade show, you can make sure it’s a big success with the following types of trade show displays: