The Kinks’ hit from the 70s is a nostalgic look into the life of a man guided by neon lights.  Through the darkness of the night, he let the neon signs remind him of where he was and where he needed to go.  Signs, literally and figuratively, serve that purpose – they provide direction.

When it comes to advertising the location of your business, there are a lot of different types of signs that you can choose from. One type of sign that has been popular for decades is the neon sign. If you’re considering using electric signs in order to advertise your location, there are a few things that you should think about.

The History of Neon Signs

Neon signs have been around forever. The very first experiments with lit glass tubes happened back in the 1600s, while the neon sign as it exists today has been around for roughly a hundred years. The neon lamp was invented by a French engineer, and the obviousness of its marketing capabilities was noticed right away—a Parisian barber bought the first neon sign only two years later.

The Visibility of Neon Signs

Neon signs are a huge benefit to businesses, especially small businesses, because of the high visibility that they offer. Not only do they stand out due to the fact that they are lit up, but it allows potential customers to spot their location even at night. These factors are what made neon signs so popular during the 1950’s and 1960’s, when the country was at the peak of its obsession with road trips. While neon lights used to be created with the use of different gas mixtures, many neon lights are now created using LED and fiber optic technology.

Things to Consider

While neon lights will certainly attract attention for your business, there are a few things to consider when implementing them. First of all, you don’t want to annoy the people around you by making your neon sign stand out too much. You should also be careful about putting up too many neon signs, since doing so can cause a visual clutter, making it difficult for potential customers to process what exactly is being advertised.

Don’t leave your potential customers in the dark!  Take advantage of a neon sign.  For design and installation, contact the experts at Forerunner Signs & Graphics today.

Michael Ryan