We’ve all heard the riddle, “If a tree falls in the woods and nobody is around to hear it, does it make a sound?”.  Apply that same thought to your business – if your business doesn’t have signage, does it really exist to potential customers?  For a business with a physical storefront to be successful, it needs a steady stream of customers coming in the door. If the business doesn’t have that steady flow of attention and income, there’s a very good chance that the business will fail.


There are many ways to help your business attract customers, and one of the most universal strategies is to advertise the company using outdoor signage. There are many reasons that signage works for businesses, which is why you see a wide variety of signs wherever you go. Though we are in the age of virtual reality smartphone apps and digital advertising, custom business displays are still a necessity for the modern business owner.


When a town or a city has a special event, chances are that people will be walking past or driving past other businesses to get to the location. By having signage outside of the business as people walk by, or by having signs posted up near the event itself, those who see it are likely to step into the company, right away or in the future, especially if the sign is extremely inviting and has good information on it. Likewise, if your business is holding a special event, such as a pop-up store or weekend sale, custom displays can help draw the crowd you’re looking for.

Many small businesses are hidden and out of sight, and with the help of raised signage, customers can see and be attracted to the location. With the raised signage near the building, customers can be told where to go, especially if the business is in the back of a popular building. The trend has shifted.  More and more people like supporting small businesses, so it’s important to use raised signage or other custom signs to attract customers to the store.

Online Branding 
When businesses choose to advertise their online presence on their custom printed signs, they can easily attract customers to follow their social media accounts or website. Many businesses even choose to add a QR code that customers can scan on their smartphone, which can show that they’re interested in keeping up with the changing technological times. By directing people to visit your website for more information, printed signs can help attract customers even if they don’t have time at that moment to stop in. To really attract and engage the on-the-go consumers, it is very beneficial to include your website on your business sign.

There are many styles and materials to choose from when designing a sign for your business.  Choosing not to have exterior signage should not be an option.  People will notice when you don’t have a sign.  But, they will really take notice and action when you have one that positively promotes your business and engages your consumers.

Signage really does work to help a company increase their income and customers. If you are in the market for a new, redesigned or updated business sign, contact the experts at Forerunner Signs & Graphics.  From concept to creation to installation, we’re there for you every step of the way!

Michael Ryan