If you’re looking to enhance your brand image and attract more customers, then look no further than channel letters. Channel letters are a great signage choice and you’re definitely going to enjoy a lot of benefits from using them. But just in case you want to know if you’re on the right path, we’ll go ahead and list them for you.
They are highly cost effective
Whether you’re looking for non-illuminated or illuminated signs, you’ll find that channel letters work economically well. Effective business signs are the first step towards attracting potential customers and clients to your business. Channel letters offer the next step by advertising your brand through repeat impressions and they cost a fraction of what you’d pay to use traditional media. Prices can vary but remain cost effective due to competition among sign companies.
They are environment-friendly and energy-efficient
LED lighting is the most preferred type of channel lettering. Besides being effective and affordable, they also consume less power, can use lower voltage transformers and have a substantial lifespan of at least 100,000 hours. Moreover, their lack of lead and mercury make them quite environment-friendly.
They have tons of aesthetic appeal
Brand image is a vital component of your business and how well it is able to perform and your brand image is something that’s communicated to your customers by the signs that you choose. Channel letters can be used to match the image of your brand and your business needs effectively. If used correctly, they can work wonders.