How many times have you heard “I never even knew that shop existed”? In fact, how many times have you said that yourself? You heard about a shop from a friend who happened to discover it. Unless it’s a speakeasy, a business with no sign doesn’t really exist.
A bland and boring shop front can easily go unnoticed on a high street full of bustling crowds and other “in your face” retailers. If you want to attract customers, especially if you are a new business, then you need to stand out from the crowd. An attractive and bright sign often won’t cut it in our modern time where shoppers often don’t have the time to go into each shop to find out what they are about. You need to grab customer’s attention and convey what your business offers quickly and effectively.
Inexpensive and invaluable advertising
Window graphics and vinyls can transform your shop façade from dull and dreary to eye catching and exciting. They are an inexpensive way to attract the eye of potential new customers, as well as a creative and innovative method of getting across exactly what your business offers. If you are setting up a new business on the high street, then you want to clearly display just what you offer and window decals can do just that. Using images and text you can clearly display the products you offer, as well as displaying additional information such as enticing offers and discounts.
Window graphics are far removed from the old style paint that had to be scrapped off each time you wanted to refresh the look of your shop front. Window vinyl’s can be easily changed if you want to keep your window front varied and fresh. You can advertise new stock and promote new offers, for example around Christmas or Halloween, by quickly and easily changing your window graphic.
Increase brand awareness
Brand awareness is very important when starting your business and you want your company name and logo to become commonplace in potential customers minds, so the more places you can get your company name, the better. A bland and boring shop front says nothing about your business or what your offer, but an eye catching and unique window graphic on the other hand, turns heads and helps you to build that all important brand recognition.
Promote offers and sales
While print and online media can give you certain amounts of coverage, there is only so much advertising and marketing you can do. You can give your marketing an extra boost with window graphics to promote special offers and promotions that will make passing potential customers curious about just what it is you provide. A well-placed window graphic offering discounts or sales can bring curious shoppers through your door.
Window graphics and vinyls can also help to create curiosity, because they can shield the inside from being completely seen. If a potential customer is intrigued by your window graphics, but can’t see straight into your shop, then they will come through the door to see what else you have to offer. Getting more bodies through the door increases your chance of sales and also increases your brand awareness through word of mouth, as the customer now knows just what you offer and will share that information with friends and family.
Why stick to just your shop window? Decals and vinyl’s can be placed on company cars and vans and even your own personal car. Let your neighbors and the rest of your town know that your business exists and where to find you as you drive about on your daily errands.
If someone walks by your store because they don’t know you exist, you’ve lost their business. Think of how many people pass your store every day, week or month. This is lost revenue because nothing is enticing your prospects to come in. Investing in a well-crafted window sign or graphic will be sure to boost your bottom line.
Don’t be drab, be fab and found! Forerunner Signs & Graphics can help! Contact us today.