Things to Know When Buying a Business Sign
Signage helps your business stand out, it identifies your brand and the services you offer. Having a poorly designed sign can make you lose out on important business opportunities and cost you more when you decide to finally replace your ineffective sign. Getting it done properly the first time around will help you save time and money in the long run.
Here are three things to consider before making the big purchase.
- Location is everything
- Are you buying a sign for a storefront?
- Is it a promotional sign for trade shows?
- Will the sign be outdoors or indoors?
This is important because you will choose the materials and finish based on whether or not your sign will be in constant contact with the elements or not.
Location is also important to help you determine the messaging.
- In what context will a person encounter your sign?
- Do they just need to know your store’s name or is more information necessary?
If you’re getting a promotional sign for your store window, you may not want to mention your store’s name, but simply emphasize the offer and its benefit to the customer.
How will the sign’s location subtly reveal or not reveal information to a customer? Be precise and don’t clutter up a sign with obvious information. However, remember that what seems obvious to you or a return customer may not seem so obvious to a first time customer.
- What’s the purpose of your message?
Your sign will be communicating information to a potential client. So, what is the value proposition you are making? In other words, what is the promise being made to your client?
- People are bombarded with information everywhere they go, so you need to keep your messaging short and concise.
- Communicate the essential information of your service or product offer.
- Too much information can turn your client away or distract them from your key purpose.
- Pick a style and stay on brand
If you know who your customers are and what they expect from you, you’ll have a better idea of the style that will help you connect with them best. You want to keep a style that is consistent with your branding and is in touch with your customer base.
If you need help developing your visual identity and tone of your signage, contact the experts at Forerunner Signs & Graphics. We are experienced in providing our customers with an outside perspective that helps attract and retain customers.
There are a variety of business sign styles and options to choose from. There is also a wide price range. Make sure you understand your needs and choose a sign accordingly. Sometimes the most expensive sign doesn’t make the most sense for your business. But, sometimes the least expensive option will hurt your business more than help. Consult an expert before making a decision.
Choosing the right signage can seem overwhelming. If you are starting a business or looking to replace existing signage for a business, the professionals at Forerunner Signs and Graphics would be honored to help.